Who we are
Founded in 2020, XiaoHuangXiang 小黄象 has rapidly established itself as a leader in providing healthy, convenient breakfast options for kids. With over $300 million in revenue overtime, we have quickly become a trusted choice for millions of households across China. Our commitment to quality and nutrition ensures that every product we offer not only delights young taste buds but also supports their growth and development. We understand the importance of a strong start to the day, and we strive to make breakfast a time of joy and nourishment for families everywhere.
Roy - CEO & Founder
“Modern parents don’t just want to feed their kids—they want meals that are truly nutritious and balanced. Yet finding convenient, healthy options is still far too difficult. Mornings are hectic, and preparing a proper breakfast often falls by the wayside. A quick yet wholesome solution could give families back those precious extra minutes—and better health shouldn’t be a luxury.
With childhood nutrition becoming a growing global concern, it was clear the market needed change. That’s why we set out to build a better way.”
